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The Stack / Writing & SEO
Semrush
05 OutcomesYes for operations that live or die by search visibility — Semrush remains the measurement standard, and the April 2026 Adobe acquisition folded AI-visibility tracking into Semrush One at $199. It's priced for businesses, not hobbyists; the data depth is why.
The job in the stack
The visibility-measurement seat: rank tracking, competitive intelligence, and AI-answer visibility for channels that must prove movement.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Pro | $139.95/mo | $117.33/mo annual |
| Guru | $249.95/mo | $208.33 annual |
| Semrush One | $199/mo | SEO Classic + AI Visibility combined |
| Business | $499.95/mo | $416.66 annual |
Pricing verified 2026-07-09. Plans change — the source of truth is Semrush's own pricing page.
Models & versions
- Semrush OnePost-Adobe flagship: classic SEO + AI-answer visibility tracking
The honest read
What works
- +The deepest keyword/competitor dataset in mainstream reach
- +AI Visibility tracking answers the new question: do assistants cite you?
- +Position tracking that stands up in client reporting
What breaks
- −Priced for agencies and revenue teams — steep solo
- −Adobe acquisition (Apr 2026) means roadmap and pricing churn risk
- −Feature sprawl demands onboarding discipline
Use it for
- →Agencies proving ranking movement to clients
- →Brands tracking AI-answer citations alongside SERPs
- →Competitive intelligence at content-strategy scale
Skip it if
- ×You publish occasionally — Frase-tier tooling covers you
- ×You need on-page optimization, not measurement — that's Surfer
Questions operators ask
?Semrush or Surfer?
Different layers: Surfer optimizes pages before publishing (Creation-adjacent); Semrush measures what happened after (Outcomes). Serious content operations run one of each, not two of either.
What changed
- Re-confirmed on release from staging: core pricing unchanged. Semrush One also ships Pro+ ($299) and Advanced ($549) tiers above the base $199 bundle for teams needing deeper AI-visibility coverage.
- Added to the stack (visibility-measurement seat, Outcomes layer). Verified: Pro $139.95, Guru $249.95, Business $499.95; Adobe acquired Semrush Apr 28, 2026; Semrush One $199/mo adds AI visibility.
Give Semrush a job
The visibility-measurement seat: rank tracking, competitive intelligence, and AI-answer visibility for channels that must prove movement.
Try Semrush →Alternatives with different jobs
Surfer SEO
02 DecisionsThe on-page-SEO seat: content editor scoring drafts against live SERP data, at agency scale.
Frase
02 DecisionsThe SEO-content seat: turning a target keyword into a data-backed brief, then scoring your draft against what actually ranks.
vidIQ
05 OutcomesThe YouTube-growth seat: keyword research, competitor tracking, and title/thumbnail intelligence for channels that take growth seriously.