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The Stack / Writing & SEO
Frase
02 DecisionsYes if organic search is a real channel for you — Frase's brief-from-SERP workflow beats guessing what to cover, and its optimization scoring keeps drafts honest. Write the actual prose in your assistant seat (Claude); use Frase for the research and the scoreboard.
The job in the stack
The SEO-content seat: turning a target keyword into a data-backed brief, then scoring your draft against what actually ranks.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $39/mo | $49/mo billed monthly; 1 seat, 1 site, 10 articles + 50 audit pages/mo. AI Visibility covers ChatGPT and Google AI only; the AI Agent can auto-publish FAQ, glossary, and how-to pages only. Content Guard watches 10 pages |
| Professional | $103/mo | $129/mo billed monthly — confirmed directly on frase.io/pricing, resolving the prior $103-129 source conflict. 3 seats + 5 sites (extra seats $29/mo), 40 articles + 250 audit pages/mo. Adds Perplexity to AI Visibility monitoring. Content Guard watches 75 pages; optional pay-as-you-go overages |
| Scale | $239/mo | $299/mo billed monthly; 5 seats + 10 domains (extra seats $29/mo), 100 articles + 1,000 audit pages/mo. AI Visibility covers ChatGPT, Google AI, Perplexity, Claude, and Gemini; the agent auto-publishes across all content types. Content Guard watches 300 pages; client-ready exportable reports |
| Enterprise | custom | Custom seats and domains, white-label reports + branded client portal, SSO/SAML, dedicated account manager, SLA, 24 months of historical data |
Pricing verified 2026-10-17. Plans change — the source of truth is Frase's own pricing page.
Models & versions
- Content briefs + optimization SERP analysis, outline builder, topic scoring
- SEO + GEO scoring with AI Visibility Pages now score twice — classic SEO and GEO — and Frase tracks whether the assistants cite you. Engine coverage is tiered: Starter watches ChatGPT and Google AI, Professional adds Perplexity, Scale adds Claude and Gemini
- AI Agent (auto-publish) Drafts and publishes pages inside the plan's monthly article quota. Starter is fenced to FAQ, glossary, and how-to pages; Scale runs the agent across all content types
- FraseCMS Free hosting on every plan up to 100,000 monthly page views; paid add-ons at $19/mo (Basic) and $99/mo (Pro)
The honest read
What works
- + Briefs built from what actually ranks, not from intuition
- + Optimization score gives editors an objective bar
- + Compresses hours of SERP research per article into minutes
What breaks
- − Its built-in AI writing is weaker than a frontier assistant — use it for research, not prose
- − Article quotas on lower tiers pinch content teams
- − SEO tooling only pays if you actually publish consistently
Use it for
- →Bloggers and niche-site operators competing on organic search
- →Content teams standardizing briefs before drafting
- →Refreshing old posts against current SERPs
Skip it if
- ×Search isn't a channel you're investing in this year
- ×You publish rarely — per-article value needs volume
Questions operators ask
?Does Frase replace an AI writing assistant?
No — pair them. Frase tells you what a page needs to cover to rank; Claude writes it in your voice. Using Frase's own writer for final prose is leaving quality on the table.
What changed
- Re-verified on frase.io/pricing: Starter $49 ($39 annual), Professional $129 ($103 annual), Scale $299 ($239 annual) and custom Enterprise all hold, as do the seats, sites, article and audit quotas, AI Visibility engine coverage and Content Guard limits. No change.
- Freshness sweep: Starter, Professional and Scale prices unchanged. Added the Enterprise tier (custom: white-label reports, client portal, SSO/SAML, SLA, 24 months of history), Content Guard page-monitoring limits per plan, and FraseCMS paid tiers ($19 Basic, $99 Pro).
- Freshness sweep: prices and quotas unchanged (Starter $39/$49, Professional $103/$129, Scale $239/$299 annual/monthly). Cross-checked against multiple current trackers reporting the same figures — no drift found.
- Freshness sweep: prices and quotas unchanged on all three tiers. Capability set corrected — AI Visibility (do the assistants cite you?) and the auto-publishing AI Agent are tiered, not universal. Starter watches ChatGPT and Google AI and fences the agent to FAQ/glossary/how-to; Professional adds Perplexity; Scale adds Claude and Gemini and unfences the agent. FraseCMS hosting now ships free with every plan to 100,000 monthly page views.
- Resolved the standing Professional-price conflict by fetching frase.io/pricing directly: $103/mo annual, $129/mo monthly — both prior figures were correct, just annual vs. monthly. Corrected article/audit-page quotas across all three tiers (Starter 10+50, Professional 40+250, Scale 100+1,000 — Professional was mislabeled 75 articles) while researching the surfer-seo-vs-frase comparison.
- Freshness sweep: Frase renamed its tiers — Solo/Basic/Team are now Starter/Professional/Scale, with a real price jump (old Basic ~$45 → new Professional ~$115). Starter $49/mo ($39 annual) and Scale $299/mo ($239 annual) confirmed by multiple sources; Professional's exact monthly figure is disputed ($103-129) across sources and frase.io blocked automated fetch — flagged for David.
- Added to the stack (SEO-content seat). Pricing seeded from January 2026 baseline, pending fresh verification by the update loop.
Give Frase a job
The SEO-content seat: turning a target keyword into a data-backed brief, then scoring your draft against what actually ranks.
Try Frase →Affiliate link — same price for you, keeps the stack maintained.
Alternatives with different jobs
Claude
02 DecisionsThe thinking seat: long documents, hard reasoning, code, and anything where the words have to be right the first time.
Perplexity
01 IntelligenceThe research seat: current-events questions, competitive research, and any claim you need sourced before it ships.
Surfer SEO
02 DecisionsThe on-page-SEO seat: content editor scoring drafts against live SERP data, at agency scale.