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The Stack / Writing & SEO
Frase
Yes if organic search is a real channel for you — Frase's brief-from-SERP workflow beats guessing what to cover, and its optimization scoring keeps drafts honest. Write the actual prose in your assistant seat (Claude); use Frase for the research and the scoreboard.
The job in the stack
The SEO-content seat: turning a target keyword into a data-backed brief, then scoring your draft against what actually ranks.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Solo | ~$15/mo | Limited articles — pending fresh verification |
| Basic | ~$45/mo | More articles/mo — pending fresh verification |
| Team | ~$115/mo | Multiple seats — pending fresh verification |
Pricing verified 2026-01-15. Plans change — the source of truth is Frase's own pricing page.
Models & versions
- Content briefs + optimizationSERP analysis, outline builder, topic scoring
The honest read
What works
- +Briefs built from what actually ranks, not from intuition
- +Optimization score gives editors an objective bar
- +Compresses hours of SERP research per article into minutes
What breaks
- −Its built-in AI writing is weaker than a frontier assistant — use it for research, not prose
- −Article quotas on lower tiers pinch content teams
- −SEO tooling only pays if you actually publish consistently
Use it for
- →Bloggers and niche-site operators competing on organic search
- →Content teams standardizing briefs before drafting
- →Refreshing old posts against current SERPs
Skip it if
- ×Search isn't a channel you're investing in this year
- ×You publish rarely — per-article value needs volume
Questions operators ask
?Does Frase replace an AI writing assistant?
No — pair them. Frase tells you what a page needs to cover to rank; Claude writes it in your voice. Using Frase's own writer for final prose is leaving quality on the table.
What changed
- Added to the stack (SEO-content seat). Pricing seeded from January 2026 baseline, pending fresh verification by the update loop.
Give Frase a job
The SEO-content seat: turning a target keyword into a data-backed brief, then scoring your draft against what actually ranks.
Try Frase →Affiliate link — same price for you, keeps the stack maintained.
Alternatives with different jobs
Claude
Chat AssistantsThe thinking seat: long documents, hard reasoning, code, and anything where the words have to be right the first time.
Perplexity
ResearchThe research seat: current-events questions, competitive research, and any claim you need sourced before it ships.