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The Stack / Analytics
Profound
05 OutcomesA yes for brands and agencies with a real GEO budget, and no longer a solo-operator tool. Profound still leads dedicated answer-engine visibility: whether ChatGPT, Perplexity, Gemini and AI Overviews cite you, against which competitors, on which prompts. In September 2026 it dropped its $99 and $399 self-serve plans, so it is now a free 7-day trial or a sales-led Enterprise contract. Smaller operators should start with Clarity's free AI Visibility report or Surfer's tracking.
The job in the stack
The AI-visibility seat: dedicated measurement of how AI answer engines mention, cite, and recommend your brand.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Trial | $0 | 7 days; 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, unlimited seats, limited agent credits. The only self-serve way in since mid-September 2026 |
| Enterprise | custom | Sales-led via demo. Up to 9 engines (ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa), custom prompt volume, unlimited seats, API, SSO/SAML, CSV/JSON exports, ChatGPT Shopping integration. Agency plan carries 400 agent credits/mo per client workspace |
Pricing verified 2026-10-27. Plans change — the source of truth is Profound's own pricing page.
Models & versions
- Answer-engine tracking Prompt-level visibility across ChatGPT, Perplexity, Gemini, AI Overviews
- Profound Agents Autonomous agents that act on visibility gaps; metered in agent credits, included on every tier
- Profound Sheets Spreadsheet surface for running agents across many prompts at once
The honest read
What works
- + Measures the channel classic SEO tools barely see
- + Prompt-level competitive visibility — who gets recommended and why
- + Category leader as GEO budgets form
What breaks
- − Young category: methodology and metrics still settling
- − No self-serve paid plan since September 2026 — after the 7-day trial it is a sales call and a custom contract
- − Semrush One and Writesonic now bundle lighter versions; Microsoft Clarity added free AI citation tracking
Use it for
- →Brands whose buyers ask AI assistants for recommendations
- →Agencies adding GEO reporting to retainers
- →Category leaders defending AI-answer share
Skip it if
- ×Budget is solo-tier — Clarity's free AI Visibility report or Surfer's AI tracking cover the basics
- ×Your buyers don't use AI search yet — measure demand first
Questions operators ask
?Profound or Semrush One's AI visibility?
Semrush One bundles AI-visibility into the familiar suite — right for most. Profound is the dedicated specialist: deeper prompt coverage and competitive views, at enterprise-contract prices. Suite first; specialist when GEO becomes a line item.
?Can I still buy Profound for $99 a month?
No. Profound removed the $99 Starter and $399 Growth plans in mid-September 2026, around its $180M Series D. You get a free 7-day trial, then Enterprise pricing through a demo. If you need a self-serve number, Clarity's AI Visibility is free and Surfer's tracking starts at $99/mo.
What changed
- Freshness sweep against tryprofound.com/pricing. No change: the page still lists only the free 7-day Trial (50 prompts daily on ChatGPT, Gemini and AI Overviews, unlimited seats) and custom Enterprise (up to 9 engines, SSO). The self-serve $99/$399 plans remain gone. The FAQ mentions a self-serve Agency plan with 400 agent credits per client workspace but prints no price.
- Freshness sweep — real pricing change, confirmed against tryprofound.com/pricing. The self-serve Starter ($99/mo) and Growth ($399/mo) plans are gone (removed mid-September 2026, around the $180M Series D). The lineup is now a free 7-day Trial (50 prompts/day on ChatGPT, Gemini, AI Overviews) and a custom Enterprise plan tracking up to 9 engines. Verdict rewritten: no longer a solo-operator buy.
- Freshness sweep — reverified directly against tryprofound.com/pricing, no change. Starter $99/mo and Growth $399/mo remain self-serve (both annual-billed, 2 mo free), Enterprise still routes to a demo. No pricing or tier changes since the last check.
- Freshness sweep — reverified directly against tryprofound.com/pricing, no change. Starter $99/mo, Growth $399/mo, Enterprise custom all confirmed exact.
- Prices unchanged ($99 Starter / $399 Growth, both billed yearly). Two corrections against the live pricing page: Enterprise now lists up to 9 engines, not 10, and every tier now carries agent credits (100 Starter, 400 Growth) for Profound Agents and Profound Sheets — the product has moved from measurement-only toward taking action on what it measures. Response caps added: 1,500/mo Starter, 9,000/mo Growth.
- Released from staging (AI-visibility seat, Outcomes layer). Verified against the official pricing page: Starter $99/mo (ChatGPT only, 1 seat), Growth $399/mo (3 engines, 3 seats), Enterprise custom (up to 10 engines) — both self-serve tiers billed annually. Replaces the seeded ~$500/mo estimate.
Give Profound a job
The AI-visibility seat: dedicated measurement of how AI answer engines mention, cite, and recommend your brand.
Try Profound →