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The Stack / Analytics
PostHog
05 OutcomesYes for anyone shipping software — PostHog's free tier (1M events/month) covers most indie products entirely, it's open-source, and PostHog AI turns 'why did signups drop?' into an answerable question. This is what Weak Outcomes looks like fixed: behavior measured, not guessed.
The job in the stack
The product-measurement seat: what users actually do in your product — events, session replays, funnels — with an AI that answers questions about it.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Per month: 1M analytics events, 5K session recordings, 1M feature-flag requests, 1,500 survey responses, 100K error-tracking exceptions, 100K AI-observability events, 10GB logs, 1M data-warehouse rows, 10K realtime-destination trigger events, 10K workflow messages per channel, 500 PostHog AI credits, 2,500 Replay Vision credits, 2,000 PostHog Desktop credits, 3 Inbox PRs (beta) |
| Usage-based | from $0.00005/event | Per-product metering past the free tier. Analytics now splits by event type: anonymous events $0.00005 each, identified events $0.000198 each, group analytics add-on $0.000071 per identified event. Adding a card lifts you from 1 project to 6 and from 1-year to 7-year retention; billing limits can be set per product |
| Boost | $250/mo | Platform add-on: unlimited projects, white labeling, SSO enforcement, HIPAA BAA |
| Scale | $750/mo | Adds priority support (8-hour target response), SAML, longer activity logs |
| Enterprise | custom | Platform add-on, custom pricing on posthog.com/platform-packages: RBAC, SCIM, dedicated account manager, training, custom MSA, invoicing; includes everything in Scale and Boost |
Pricing verified 2026-10-26. Plans change — the source of truth is PostHog's own pricing page.
Models & versions
- PostHog AI AI analyst that queries your product data conversationally — formerly branded Max; metered in credits (500/mo free)
- Product suite Analytics, replays, feature flags, A/B tests, surveys — pay per product
- PostHog Desktop New native app for querying and exploring your PostHog data outside the browser; ships with its own free-tier credit allowance (2,000/mo)
The honest read
What works
- + Free tier most indie products never outgrow
- + Session replays show the why behind the numbers
- + Open-source with self-host option — data boundary yours
- + PostHog AI makes analytics conversational for non-analysts
What breaks
- − Usage pricing needs watching once you scale
- − Product breadth = onboarding takes a focused afternoon
- − Web-marketing analytics is a sidearm; its core is product
Use it for
- →SaaS and app builders measuring activation and retention
- →Replay-driven debugging of user confusion
- →Indie hackers wanting real analytics at $0
Skip it if
- ×You have no product — content sites want Clarity/Fathom-class tools
- ×You need ecommerce attribution — that's Triple Whale
Questions operators ask
?PostHog or Google Analytics?
Different questions. GA counts site traffic; PostHog explains product behavior — funnels, replays, feature adoption. If users log in to your thing, PostHog answers what GA can't.
What changed
- Freshness sweep against posthog.com/pricing and /platform-packages. Free-tier allowances hold: 1M events, 5K recordings, 1M flag requests, 1,500 survey responses, 100K exceptions, 500 PostHog AI credits, 2,500 Replay Vision credits and 2,000 Desktop credits. Workflows are now listed as 10K messages per channel. Correction: analytics pricing splits identified events ($0.000198 each after 1M) from anonymous events ($0.00005), and we only listed the anonymous rate. Products that identify users pay about four times the entry rate. The Enterprise platform package shows custom pricing again, not the flat $2,000/mo we recorded on Oct 3. Boost ($250) and Scale ($750) hold.
- Freshness sweep against posthog.com/pricing: usage rates and free-tier allowances are unchanged. One correction: the Enterprise platform package is now listed at a flat $2,000/mo (RBAC, dedicated support, training, plus everything in Scale and Boost). We had it as custom. The free-tier list also uses PostHog's current product names: realtime destinations (10K trigger events) and emails (10K messages).
- Freshness sweep against posthog.com/pricing — core rates and free-tier allowances confirmed unchanged. New: PostHog Desktop, a native app for exploring your data outside the browser, shipped with its own free-tier allowance (2,000 credits/mo); an Inbox feature (beta, 3 PRs free) also appeared on the pricing page.
- Freshness sweep against posthog.com/pricing — rates unchanged, free tier wider than we had it. Added to the free allowance list: mobile session replay (2.5K), AI observability (100K events), workflows (10K messages per channel), data warehouse (1M rows), data pipelines, and 2,500 Replay Vision credits. Boost $250 and Scale $750 platform add-ons confirmed. The detail worth knowing before you sign up: attaching a card, even at $0 usage, is what takes you from 1 project to 6 and from 1-year to 7-year retention.
- The AI analyst is now branded PostHog AI, not Max, and it runs on credits — 500/mo (about $5 of usage) on the free plan. Free-tier allowances confirmed and listed in full: 1M events, 5K recordings, 1M flag requests, 1,500 survey responses, 100K exceptions, 10GB logs. Platform add-ons split out correctly: Boost $250/mo, Scale $750/mo, Enterprise custom (the prior entry collapsed Boost and Scale into one line and omitted Enterprise).
- Added to the stack (product-measurement seat, Outcomes layer). Verified: free 1M events/mo, usage-based beyond ($0.00005/event entry), Boost $250 / Scale $750 add-ons.
Give PostHog a job
The product-measurement seat: what users actually do in your product — events, session replays, funnels — with an AI that answers questions about it.
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