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The Stack / Analytics
PostHog
05 OutcomesYes for anyone shipping software — PostHog's free tier (1M events/month) covers most indie products entirely, it's open-source, and Max (its AI analyst) turns 'why did signups drop?' into an answerable question. This is what Weak Outcomes looks like fixed: behavior measured, not guessed.
The job in the stack
The product-measurement seat: what users actually do in your product — events, session replays, funnels — with an AI that answers questions about it.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 1M events/mo, 5K replays — genuinely generous |
| Usage-based | from $0.00005/event | Per-product metering past free tier |
| Boost / Scale | $250 / $750/mo | Support + platform add-ons |
Pricing verified 2026-07-08. Plans change — the source of truth is PostHog's own pricing page.
Models & versions
- PostHog MaxAI analyst that queries your product data conversationally
- Product suiteAnalytics, replays, feature flags, A/B tests, surveys — pay per product
The honest read
What works
- +Free tier most indie products never outgrow
- +Session replays show the why behind the numbers
- +Open-source with self-host option — data boundary yours
- +Max makes analytics conversational for non-analysts
What breaks
- −Usage pricing needs watching once you scale
- −Product breadth = onboarding takes a focused afternoon
- −Web-marketing analytics is a sidearm; its core is product
Use it for
- →SaaS and app builders measuring activation and retention
- →Replay-driven debugging of user confusion
- →Indie hackers wanting real analytics at $0
Skip it if
- ×You have no product — content sites want Clarity/Fathom-class tools
- ×You need ecommerce attribution — that's Triple Whale
Questions operators ask
?PostHog or Google Analytics?
Different questions. GA counts site traffic; PostHog explains product behavior — funnels, replays, feature adoption. If users log in to your thing, PostHog answers what GA can't.
What changed
- Added to the stack (product-measurement seat, Outcomes layer). Verified: free 1M events/mo, usage-based beyond ($0.00005/event entry), Boost $250 / Scale $750 add-ons.
Give PostHog a job
The product-measurement seat: what users actually do in your product — events, session replays, funnels — with an AI that answers questions about it.
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