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The Stack / Analytics
Plausible Analytics
05 OutcomesYes for content-led operators. Plausible answers the Outcomes question for your website — which pages earn attention, where visitors come from, what converts — in a single screen you'll actually check. It deliberately does less than Google Analytics, and that's the point: the metrics that survive are the ones that drive decisions. Skip it if your measurement lives in ad platforms or deep product events.
The job in the stack
The site-measurement seat for operators who want to know what worked without running an ad-tech pipeline: one lightweight dashboard, no cookies, no consent tax on every visitor.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $9/mo | Billed annually (2 months free vs monthly); 1 site, 10k pageviews/mo base, 3-year retention. 30-day trial, no card. |
| Growth | $14/mo | Billed annually; up to 3 sites, team members and shared dashboards. Price scales with pageviews past 10k/mo. |
| Business | $19/mo | Billed annually; up to 10 sites, funnels, revenue tracking, custom properties, Stats API, 5-year retention. |
Pricing verified 2026-10-14. Plans change — the source of truth is Plausible Analytics's own pricing page.
Models & versions
- Plausible (hosted) The managed product — EU-hosted, open-source codebase
- Plausible CE Community Edition you can self-host if you'd rather own the box
The honest read
What works
- + No cookies and no persistent identifiers — usable without a consent banner in most setups
- + One-screen dashboard a busy operator will actually read every week
- + Featherweight script that doesn't drag page speed down with it
- + Open-source code and EU hosting — easy answer when a client asks where the data lives
What breaks
- − No ad-platform integrations — if you buy traffic, attribution lives elsewhere
- − Funnels, revenue goals, and the Stats API are gated to the Business plan
- − Pageview-based pricing climbs with traffic — a big content site pays real money
- − No session replays or heatmaps — pair it with a behavior tool if you need the why
Use it for
- →Operators who ship content weekly and want honest read-counts, not vanity dashboards
- →Privacy-positioned brands where 'no cookie banner' is part of the promise
- →Replacing a Google Analytics property nobody on the team has opened in months
Skip it if
- ×Paid acquisition is your engine — you need the ad-ecosystem plumbing Plausible refuses to build
- ×You already track product events in PostHog and don't need a second pageview count
Questions operators ask
?Can Plausible really replace Google Analytics?
For a content site or service business, yes — pageviews, sources, entry pages, goals, and campaign tags cover the decisions you actually make. What it won't replace is GA's role inside Google's ad machine: audiences, ads attribution, BigQuery exports. If you don't use those, you won't miss them.
What changed
- Re-verified on plausible.io: Starter $9 (1 site, 3-year retention) / Growth $14 (3 sites, 3 members) / Business $19 (10 sites, 10 members, 5-year retention), custom Enterprise, 2 months free on yearly billing, 30-day trial without a card. No changes.
- Re-verified on plausible.io: Starter $9 / Growth $14 / Business $19 (yearly billing, 2 months free; 10k pageviews base) and custom Enterprise unchanged; 30-day trial without a card. No changes to make.
- Re-verified: pricing unchanged — Starter $9, Growth $14, Business $19 (annual billing, 10k pageviews base), 30-day trial without a card.
- Added as the 100th seat — the stack is full. Verified pricing on plausible.io: Starter $9, Growth $14, Business $19 (annual billing, 10k pageviews base), 30-day trial without a card.
Give Plausible Analytics a job
The site-measurement seat for operators who want to know what worked without running an ad-tech pipeline: one lightweight dashboard, no cookies, no consent tax on every visitor.
Try Plausible Analytics →Alternatives with different jobs
PostHog
05 OutcomesThe product-measurement seat: what users actually do in your product — events, session replays, funnels — with an AI that answers questions about it.
Microsoft Clarity
05 OutcomesThe behavior-evidence seat: heatmaps, session recordings, and Copilot summaries showing how visitors actually use your pages — at zero cost.