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The Stack / Analytics
Microsoft Clarity
05 OutcomesYes, and it's genuinely free — no tiers, no caps that matter, no card. Clarity's heatmaps and recordings show where visitors rage-click, stall, and bail, and its Copilot summarizes sessions in plain language. The only honest objection is data-to-Microsoft; for most operators the price answers it.
The job in the stack
The behavior-evidence seat: heatmaps, session recordings, and Copilot summaries showing how visitors actually use your pages — at zero cost.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Unlimited heatmaps, recordings, no paid tier exists |
Pricing verified 2026-07-08. Plans change — the source of truth is Microsoft Clarity's own pricing page.
Models & versions
- Clarity CopilotAI summaries of sessions and heatmap patterns
The honest read
What works
- +Actually free at any scale — Microsoft subsidizes it
- +Rage-click and dead-click detection finds UX failures fast
- +Copilot summaries save watching hours of recordings
- +GDPR-conscious setup with masking controls
What breaks
- −Your behavioral data lives with Microsoft
- −Insight depth trails paid suites (funnels are basic)
- −Recordings need sampling discipline on huge sites
Use it for
- →Every site owner who's never watched a real session
- →Landing-page optimization on evidence, not opinion
- →Pairing with GA-style counts to explain the why
Skip it if
- ×You need product analytics with identity — PostHog
- ×Enterprise privacy posture forbids MS-hosted behavioral data
Questions operators ask
?What's the catch with free?
Microsoft gets aggregate insight into web behavior; you get enterprise-grade tooling. For most sites that trade is fine — just don't run it on pages handling sensitive data without masking configured.
What changed
- Added to the stack (behavior-evidence seat, Outcomes layer). Verified: free, no paid tiers; Copilot summaries included.
Give Microsoft Clarity a job
The behavior-evidence seat: heatmaps, session recordings, and Copilot summaries showing how visitors actually use your pages — at zero cost.
Try Microsoft Clarity →