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The Stack / Analytics
Dovetail
05 OutcomesYes for teams sitting on unread feedback, with one catch — Dovetail ingests interviews, support tickets, and NPS verbatims, then its AI clusters them into themes you can defend with receipts. Feedback is canonical Outcomes-layer scope, and this is the category's most operator-friendly tool. But Dovetail cut its self-serve Professional plan in February 2026: it's Free (one channel, one project) or Enterprise (custom, sales call) now — no middle tier for a solo operator to grow into.
The job in the stack
The feedback-intelligence seat: transcripts, tickets, and survey answers clustered into themes with citations back to the customer voice.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | One channel, one project, AI chat and summarization — no card required |
| Enterprise | custom | Unlimited agents, channels, projects and docs, AI dashboards, semantic search, redaction and granular access control, SSO; invoiced only |
Pricing verified 2026-10-25. Plans change — the source of truth is Dovetail's own pricing page.
Models & versions
- Dovetail AI Auto-themes, summaries, and search across all customer inputs
- Dovetail Agents Shipped in the July 14, 2026 summer launch. They watch incoming customer signal and take action: update records, draft follow-ups, post to Slack, open tickets. Give them a narrow job and an approval step before they write to systems of record
- Digital Twins Also July 14, 2026: a chat interface for a customer, segment or persona, built from your real calls, tickets and research. Useful for pressure-testing a message. It's a synthesis of what customers said, not a substitute for asking them
- Channels 2.0 + MCP connectors Channels now turns raw feedback into opportunities weighted by revenue, using CRM data. MCP connectors bring Dovetail into Claude, Microsoft Copilot, Slack and Linear
The honest read
What works
- + Themes carry citations — every insight traces to a real quote
- + Ingests everything: calls, tickets, surveys, docs
- + Turns feedback from anecdote-war into evidence
What breaks
- − No self-serve mid-tier since Feb 2026 — Free or a sales call, nothing between
- − Value needs input volume — thin feedback in, thin insight out
- − Enterprise pricing isn't published; budget for a negotiation
Use it for
- →Product teams mining interview libraries
- →Founders synthesizing support tickets into roadmap signal
- →Agencies reporting voice-of-customer to clients
Skip it if
- ×Feedback volume is ten items a month — read them yourself
- ×You need survey collection, not analysis — pair it with your forms
- ×You need paid features but aren't ready for an Enterprise sales call
Questions operators ask
?Dovetail or just asking Claude to summarize feedback?
Claude summarizes a batch; Dovetail maintains a living, searchable corpus where themes accumulate across months and every claim links to source quotes. One is a task, the other is infrastructure.
?What happened to Dovetail's Professional plan?
Dovetail cut it in February 2026. The public pricing page now shows Free and Enterprise only — if you outgrow the free tier, expect a sales conversation, not a self-serve upgrade.
What changed
- Freshness sweep: re-read dovetail.com/pricing. No change: Free ($0, one channel, one project) or custom Enterprise. No self-serve mid-tier.
- Freshness sweep: pricing unchanged on dovetail.com/pricing. It's still Free (one channel, one project) or custom Enterprise, with no self-serve middle tier. Added the July 14, 2026 summer-launch features we had missed: Agents, Digital Twins, Channels 2.0 (revenue-weighted opportunities) and MCP connectors (Claude, Copilot, Slack, Linear). The launch didn't say which features reach the Free plan.
- Freshness sweep: no changes. Still Free (one channel/one project) or custom Enterprise only — no self-serve mid-tier has returned. Vendr data puts median Enterprise contracts around $21,600/yr, for context if a reader asks what "custom" tends to cost.
- Freshness sweep: re-confirmed on dovetail.com/pricing — still Free ($0, one channel/one project) or custom Enterprise only; no self-serve mid-tier has returned. Enterprise now leads with unlimited agents alongside channels, projects and docs.
- Freshness sweep: re-confirmed on dovetail.com/pricing — still Free ($0, one channel/one project) or custom Enterprise only; no self-serve mid-tier has returned.
- Released from staging (feedback-intelligence seat, Outcomes layer). Corrected before release: Dovetail discontinued its self-serve Professional plan (was $15/user/mo) in Feb 2026 — pricing is now Free or custom Enterprise only, no published mid-tier.
Give Dovetail a job
The feedback-intelligence seat: transcripts, tickets, and survey answers clustered into themes with citations back to the customer voice.
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