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The Stack / Analytics
Triple Whale
05 OutcomesYes for stores spending real money on ads — Triple Whale's attribution shows which channel actually drove the sale after iOS blinded the platforms, and Moby answers revenue questions in plain English. There is a free tier; paid tiers are GMV-banded 12-month subscriptions that are now quoted on a sales walkthrough rather than printed. The last published floor was $219/mo for Foundation and $749/mo for Automate, so budget against the ad spend it measures.
The job in the stack
The ecommerce-truth seat: multi-channel attribution, profit tracking, and Moby (the AI analyst) for stores that buy traffic.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | No contract, no card; real-time view of paid, owned and organic, Triple Pixel with first- and last-click attribution, ChatGPT visibility tracking, Moby AI. The pricing page no longer states the GMV ceiling (previously under $250K) |
| Foundation | quoted (last published from $219/mo) | Book a walkthrough for your rate. GMV-banded 12-month subscription; the last published bands (Aug 2026) ran $219–$2,529/mo by annual GMV. Multi-touch attribution, no-code dashboards and SQL editor, first-party data activation, daily Moby |
| Automate | quoted (last published from $749/mo) | Book a walkthrough. GMV-banded 12-month subscription (last published $749–$4,199/mo). Adds every model in Moby, paid-media actions, scheduled automations, creative generation, landing pages; Retention and Conversion add-ons included |
| Enterprise | custom | Contact sales; 12-month contract. Compass (MTA + MMM + incrementality), retail and wholesale data (Walmart, Target, Sephora and others), SOC 2 Type 2 |
Pricing verified 2026-10-27. Plans change — the source of truth is Triple Whale's own pricing page.
Models & versions
- Moby AI analyst: ask revenue/attribution questions conversationally
- Pixel + attribution First-party tracking across ad platforms
The honest read
What works
- + Attribution that survives platform-reported fiction
- + Profit view (not just revenue) built in
- + Moby democratizes analysis for non-analyst founders
What breaks
- − Jump from Foundation to Automate is steep ($219 to $749/mo)
- − Shopify-centric universe
- − Attribution is modeled truth — treat as evidence, not gospel
Use it for
- →Shopify stores spending $5K+/mo on ads
- →Founders reconciling ROAS claims across platforms
- →Ecommerce teams tracking profit per channel
Skip it if
- ×You don't run paid traffic — nothing to attribute
- ×SaaS metrics — PostHog territory
Questions operators ask
?Why not trust the ad platforms' numbers?
Because each platform grades its own homework — and together they'll claim 150% of your revenue. Triple Whale's first-party pixel gives one consistent answer you can allocate budget on.
What changed
- Freshness sweep against triplewhale.com/pricing (rendered). Real drift: the page no longer prints prices. Foundation and Automate now route to "Book a walkthrough" and Enterprise to sales. We now show the last published floors ($219 / $749, Aug 2026) as reference only. Plan names hold. Automate now lists every-model access in Moby, paid-media actions and landing-page building; Retention and Conversion are add-ons included on Automate.
- Freshness sweep: no headline change. Foundation from $219/mo and Automate from $749/mo (both GMV-banded), with Enterprise custom, still hold per third-party trackers; triplewhale.com/pricing blocks direct fetch. Moby is now positioned as agentic operators (Media Buyer, Creative Director, Conversion Optimizer).
- Freshness sweep — reverified via third-party pricing trackers (triplewhale.com/pricing again blocked direct fetch), no change. Starting prices hold: Free under $250K GMV, Foundation from $219/mo, Automate from $749/mo, Enterprise custom. One tracker reports Foundation stepping up through $329/$429/$549/$799/$1,129 and Automate through higher GMV bands to $2,399/mo — plausible given the GMV-banded model but not corroborated against Triple Whale's own site, so not added to the pricing table without direct confirmation.
- Freshness sweep — reverified via third-party pricing trackers (triplewhale.com/pricing blocked direct fetch), no change. Foundation from $219/mo, Automate from $749/mo, Enterprise custom all still current.
- Plan names and headline prices unchanged (Free, Foundation $219, Automate $749, Enterprise custom). Corrected how the price is set: $219 and $749 are starting points banded by your store's annual GMV, not flat rates, and Enterprise is aimed at $20M+ GMV. Billing clarified — all paid tiers are 12-month subscriptions, payable monthly or yearly with two months free.
- Released from staging (ecommerce-truth seat, Outcomes layer). Corrected against the official pricing page: Free <250K GMV, Foundation $219/mo, Automate $749/mo (both annual-commitment, 2 mo free if paid yearly), Enterprise custom 12-month contract — replaces the prior estimate of a single ~$1,490/yr Foundation tier.
Give Triple Whale a job
The ecommerce-truth seat: multi-channel attribution, profit tracking, and Moby (the AI analyst) for stores that buy traffic.
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