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The Stack / Business
Productboard
02 DecisionsYes if you run a product team of five or more and your roadmap is currently a vibes document. Productboard's job is the exact one Weak Decisions punishes you for skipping: it ties every feature idea back to real user evidence and forces a ranked answer to 'what should we build next?' As of October 2026 the public page sells only Business and Enterprise, both 5-maker minimums behind a demo, so solo builders no longer have a self-serve way in.
The job in the stack
The product-prioritization seat: customer feedback, support tickets, and sales notes clustered by AI and ranked into a roadmap you can defend.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Business | sales-led | Request a demo; no price published. Min 5 makers, 25 contributors, 500 AI credits/maker/mo, unlimited feedback notes and teamspaces, 2 product portals. Monthly or annual (annual advertised as 21% cheaper) |
| Enterprise | custom | Contact sales. Min 5 makers; AI credits base 1,500 + 800 per additional maker; unlimited contributors, SAML SSO, SCIM, custom roles, audit logs, Salesforce |
| AI credit top-ups | $5 / 50 credits | $60/yr per 600 credits on annual plans. When credits run out, Spark AI features pause; the workspace stays usable |
Pricing verified 2026-10-09. Plans change — the source of truth is Productboard's own pricing page.
Models & versions
- Spark Productboard's agentic layer — clusters feedback, drafts specs, plans roadmaps on AI credits
The honest read
What works
- + Every roadmap item traces back to actual customer evidence
- + AI clustering turns a feedback pile into ranked themes
- + Prioritization becomes an argument you can show, not win by volume
What breaks
- − No longer self-serve: both public plans need 5 makers and a demo or sales call (October 2026)
- − Maker-based pricing climbs fast on multi-person product teams
- − Overkill if you ship one product with ten users — a list works
- − AI credits are metered; heavy Spark use pushes you up a tier
Use it for
- →Product teams of five-plus drowning in feature requests from support, sales, and their own heads
- →Product teams that need to say no with evidence
- →Operators formalizing 'what should we build?' for the first time
Skip it if
- ×You don't build software — this seat only exists for product companies
- ×Your backlog fits on one screen — revisit when it doesn't
- ×You're a solo founder or a team under five makers — the public plans now start at a 5-maker minimum
Questions operators ask
?Productboard or a Notion roadmap?
Notion stores your decisions; Productboard makes them. If the hard part is deciding what deserves to be built — weighing feedback, scoring impact, saying no — that's Productboard's job. If you're under five makers or just need a place to write the decision down, Notion is the right call: Productboard no longer sells a plan below five makers.
What changed
- REAL DRIFT — Free and Plus are gone from productboard.com/pricing (checked by fetch and in a rendered browser). The page now lists only Business (Request demo, no price published) and Enterprise (Contact sales), both with a 5-maker minimum; Business keeps 500 AI credits/maker and 25 contributors. On Sept 21 the same page showed Free $0, Plus $19, Business $59 (min 2), Enterprise. Productboard's own Spark billing FAQ (last updated Sept 4) still lists the old four tiers, so whether existing Free/Plus workspaces keep running is unconfirmed. Pricing rows, verdict, pros, cons, best-for, skip-if and FAQ rewritten; the $59/$75 Business prices are removed because the vendor no longer publishes them.
- Freshness sweep — re-verified on productboard.com/pricing and Productboard's own Spark pricing FAQ. Four tiers confirmed: Free $0, Plus $25 monthly / $19 annual, Business $75 monthly / $59 annual (min 2 makers), Enterprise custom (min 5). Added monthly rates and free-tier limits to the plan notes. Credit top-ups: $5 per 50 credits monthly, $60/yr per 600 annual. Existing customers move to current pricing at renewal (self-serve on or after Oct 1, 2026). Third-party sites still describe a single $15 Spark plan; the official pages do not, so it stays out.
- Freshness sweep — re-verified directly on productboard.com/pricing: Free/Plus/Business/Enterprise structure and all four prices unchanged, credit allotments unchanged (50/250/500/800 per maker). The recirculating aggregator claim of a single $15/maker Spark plan is still not on the official page — third run in a row this has been checked and dismissed as aggregator noise.
- Freshness sweep — re-verified on productboard.com/pricing: all four tiers and prices unchanged. Spark shipped a steady July stream (GitHub MCP connector, skill version history with rollback, natural-language feedback filters, AI-suggested insights); daily overview and weekly insights digests were deprecated July 17. Refined the Enterprise AI-credit note to the vendor's stated structure (base 1,500 + 800 per additional maker). The recirculating aggregator claim of a single $15/maker Spark plan still is not on the official pricing page.
- Released from staging. Re-verified on productboard.com/pricing: 4-tier structure (Free/Plus/Business/Enterprise) confirmed unchanged; some aggregator sites report a consolidated single-tier 'Spark' plan at $15/maker/mo but the official pricing page does not reflect that — treated as aggregator noise, not acted on.
- Added to the stack (product-prioritization seat, Decisions layer). Verified on productboard.com/pricing: Free $0 (50 AI credits/mo), Plus $19/maker/mo annual, Business $59/maker/mo annual (min 2 makers, 14-day trial), Enterprise custom. Spark agentic layer on all plans.
Give Productboard a job
The product-prioritization seat: customer feedback, support tickets, and sales notes clustered by AI and ranked into a roadmap you can defend.
Try Productboard →Alternatives with different jobs
Notion
01 IntelligenceThe operating-system seat: where plans, docs, and databases live, with AI that can actually see all of it.
Taskade
02 DecisionsThe light-workspace seat: task lists, outlines, and mind maps with AI agents woven in — for operators who find Notion heavy.