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The Stack / Social
Vista Social
04 AutomationYes for small teams that need the whole suite — Vista Social ships inbox, reviews, listening, and an AI assistant in one plan, and $99/mo covers two users and 15 profiles. The late-September 2026 price rise (every tier up 25–34%, fewer seats on Advanced and Scale) ended the 'fraction of Hootsuite' era: Professional now matches one Hootsuite Standard seat, so the case is team coverage, not a cheap sticker. Younger platform, occasionally rough.
The job in the stack
The value-social seat: scheduling, inbox, reviews, and listening at prices that undercut the incumbents hard.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Professional | $99/mo | $950/yr annual (20% off); 15 social profiles, 2 users, 10K DM contacts, planning & publishing, engagement inbox, reports, listening & reviews, Vista Page, DM automations. Was $79 until late September 2026; 1,000 AI credits/mo |
| Advanced | $199/mo | $1,910/yr annual (20% off); 30 profiles, 3 users (was 4), 25K DM contacts, advanced workflows, custom reports, Zapier/Make integrations, AI Training & Knowledge. Was $149; 2,000 AI credits/mo |
| Scale | $449/mo | $4,310/yr annual (20% off); 70 profiles, 4 users (was 8), 100K DM contacts, white-label and client profile connect for agencies, premium AI Training & Knowledge with escalations. Was $349; 3,500 AI credits/mo |
| Enterprise | custom | Unlimited profiles/users, sentiment detection, industry benchmarking, dedicated account manager |
Pricing verified 2026-10-17. Plans change — the source of truth is Vista Social's own pricing page.
Models & versions
- Vista Social platform Publishing, unified inbox, review management, listening, AI assistant
The honest read
What works
- + Feature set that embarrasses tools charging 3–5x more
- + Review management bundled — rare below enterprise tier
- + Modern, fast interface without legacy weight
What breaks
- − Younger platform — occasional rough edges and changes
- − Brand recognition lags capability (client optics)
- − Deepest enterprise compliance needs still point up-market
Use it for
- →Small agencies managing multiple client profiles
- →Local businesses that also need review management
- →Two-person teams that want Hootsuite-class inbox and listening for one seat's price
Skip it if
- ×Ultra-simple solo scheduling — Buffer stays simpler
- ×Enterprise compliance/audit requirements — Hootsuite tier
Questions operators ask
?Why Vista Social over the big names?
Price-to-feature ratio, plainly. It bundles what incumbents gate behind enterprise tiers. The trade: a younger company iterating fast — features arrive quickly, polish sometimes follows.
What changed
- Re-verified on vistasocial.com/pricing: $99 / $199 / $449 monthly and $950 / $1,910 / $4,310 annual all hold, as do the users (2/3/4) and profiles (15/30/70). Added the AI credit allotments (1,000 / 2,000 / 3,500 per month). Add-ons hold (Employee Advocacy $199, Listening $75, X $29). The page's FAQ still says 3 and 6 users on Professional and Advanced, which conflicts with the plan table; we follow the table.
- Real price rise, confirmed on vistasocial.com/pricing (and dated Sep 23–25, 2026 by a pricing-change tracker): Professional $79 → $99/mo ($758 → $950/yr), Advanced $149 → $199 ($1,430 → $1,910/yr), Scale $349 → $449 ($3,638 → $4,310/yr). Seats also shrank: Advanced includes 3 users (was 4), Scale 4 (was 8); Professional stays at 2. Rewrote the verdict, since at $99 Professional costs the same as one Hootsuite Standard seat and 'a fraction of Hootsuite' no longer holds, and updated the social-media guide and scheduler ranking.
- Freshness sweep — re-verified directly against vistasocial.com/pricing. All figures hold: Professional $79/$758yr (15 profiles, 2 users, 10K contacts), Advanced $149/$1,430yr (30 profiles, 4 users, 25K contacts), Scale $349/$3,638yr (70 profiles, 8 users, 100K contacts), add-ons unchanged. Flag for the record: multiple third-party "2026 pricing" roundups currently report Scale at $379/mo with 3/6/10 user counts — that's stale/wrong versus the live official page, not a real price change. Trust vistasocial.com/pricing over aggregator sites here.
- Re-verified against the official pricing page. Prices hold ($79/$149/$349, 20% off annually), but included seats dropped across the board: Professional 3→2 users, Advanced 6→4, Scale 10→8. Profile and DM-contact limits unchanged. Add-ons hold: Employee Advocacy $199/mo (25 employees), Listening $75/mo, X/Twitter $29/mo.
- Released from staging to the live stack. Real drift found: Vista Social restructured its plans since January — the seeded Pro/Pro+ names and prices (~$39/~$79) are gone, replaced by Professional $79/mo (15 profiles, 3 users), Advanced $149/mo (30 profiles, 6 users, most popular), Scale $349/mo (70 profiles, 10 users, agency white-label), and a custom Enterprise tier. Pricing table rewritten to match the current official page.
- Added to the stack (value-social seat). Seeded from January 2026 baseline; pricing pending fresh verification by the update loop.
Give Vista Social a job
The value-social seat: scheduling, inbox, reviews, and listening at prices that undercut the incumbents hard.
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