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The Stack / Coding
v0 by Vercel
03 CreationYes for frontend work in the Vercel/Next.js world — v0 generates production-shaped React components, imports from Figma, and ships to Vercel without leaving the pipeline. It's a UI specialist, not an app builder: pair it with real backend work rather than expecting a whole product from it.
The job in the stack
The UI-generation seat: React/Next.js interfaces from prompts and Figma imports, native to the Vercel deploy pipeline.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 7 messages/day, deploy to Vercel, Design Mode, GitHub sync; token-metered usage (the pricing card no longer states the $5 monthly credit figure) |
| Plus | $30/user/mo | Entry paid tier since the $20 Premium plan was closed to new signups. $30 monthly credits + $2 daily login credits per user, all models, team collaboration, Vercel billing |
| Business | $100/user/mo | $30 credits/user + $2 daily login credits; training opt-out by default |
| Enterprise | custom | SAML SSO, role-based access, priority performance, data never used for training |
Pricing verified 2026-10-21. Plans change — the source of truth is v0 by Vercel's own pricing page.
Models & versions
- v0 platform Token-based credit metering (replaced fixed message counts); purchased credits last one year
- v0 Mini Fastest model: $0.20 input / $1.20 output per 1M tokens
- v0 Pro Default balance of speed and quality: $2 / $10 per 1M tokens
- v0 Max Strongest model for complex builds: $5 / $25 per 1M tokens
- v0 Max Fast v0 Max at about 2.5x output speed: $10 / $50 per 1M tokens
The honest read
What works
- + Output is idiomatic React/Next.js with shadcn-style components — engineers accept it
- + Figma import closes the design-to-code gap for real teams
- + Deploy path to Vercel is one click because it is Vercel
- + Token metering made the free tier genuinely usable
What breaks
- − UI-first: databases, auth, and business logic are your problem
- − Credit burn on iterative prompting adds up — spec before you prompt
- − Entry price went from $20 to $30 when Premium closed to new signups — the cheap door is shut
- − Output assumes the Vercel/Next.js ecosystem; elsewhere it's less at home
Use it for
- →Next.js teams turning designs into components fast
- →Landing pages and dashboards on the Vercel stack
- →Developers who want AI UI generation their code review won't reject
Skip it if
- ×You need a full app with auth and data — Lovable or Replit build the whole thing
- ×Your stack isn't React — the output language is opinionated
Questions operators ask
?Can I still get v0 for $20?
Only if you already have it. Premium is closed to new signups — the entry seat is Plus at $30/user/mo. That changes the math against Lovable and Bolt at the low end, so re-run the comparison before you buy in fresh.
?v0 or Lovable?
v0 generates the interface; Lovable generates the product. If you have engineers and a backend, v0 slots into your pipeline. If you have neither, Lovable's Supabase-native full-stack output is the better starting point.
What changed
- Freshness sweep: checked the rendered v0.app/pricing. Prices hold (Free, Plus $30/user, Business $100/user, Enterprise custom; Plus shows a struck-through $90 anchor, not a new price). The Free card no longer states the $5 monthly credit figure, only the 7-message daily cap. Added the published model lineup and token rates (v0 Mini, Pro, Max, Max Fast). The FAQ says the old Ultra plan is sunset and its users moved to Premium with a $200 credit.
- Freshness sweep: checked v0.app/pricing and found no change. Free gives $5 credits with a 7-message daily cap. Plus is $30/user and Business $100/user, both with $30 monthly credits plus $2 daily login credits per user. Enterprise is custom. The $20 Premium tier is no longer on the page.
- Freshness sweep: re-verified against v0.app/pricing, no changes. Free $5 credits/7-message daily cap, Plus $30/user/mo, Business $100/user/mo, Enterprise custom all hold; confirmed the $20 Premium tier is still closed to new signups.
- Plan ladder restructured. The $20 Premium tier is sunset for new users; the entry paid seat is now Plus at $30/user/mo ($30 credits + $2 daily login credits), which absorbed what we listed as Team. Business holds at $100/user/mo and now advertises training opt-out by default; Enterprise is broken out separately. Free is still $5/mo in credits but carries a 7-message daily cap we hadn't listed. If you are on legacy Premium, you keep it — new operators pay $30.
- Freshness sweep — re-verified against v0.app/pricing: no changes. Free $5 credits, Premium $20, Team $30/user, Business $100/user, token-based metering all hold.
- Added to the stack (UI-generation seat). Verified: Free $5 credits, Premium $20, Team $30/user, Business $100/user; token-based metering, purchased credits valid one year.
Give v0 by Vercel a job
The UI-generation seat: React/Next.js interfaces from prompts and Figma imports, native to the Vercel deploy pipeline.
Try v0 by Vercel →Alternatives with different jobs
Lovable
03 CreationThe vibe-coding seat: full web apps with auth, database, and hosting from conversation, aimed at founders who don't code.
Bolt
03 CreationThe rapid-prototype seat: spinning up working web app drafts from a prompt, in minutes, in the browser.
Cursor
03 CreationThe hands-on coding seat: an editor where AI agents write, refactor, and navigate the codebase with you.