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The Stack / Social
Hootsuite
04 AutomationYes at team scale — Hootsuite earns its premium when social means multiple brands, approval flows, a shared inbox, and listening. Solo operators pay per-seat money for features they'll never open; teams stop duct-taping five tools together.
The job in the stack
The enterprise-social seat: multi-team publishing, unified inbox, and listening when social is a department, not a task.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Standard | $99/user/mo | 10 social accounts, unified inbox, AI post/image generation |
| Professional | $199/user/mo | Unlimited accounts, inbox automation, 90-day trend forecasting — most popular |
| Advanced | $399/user/mo | Approval workflows, message routing, team coordination |
| Enterprise | custom | Advanced listening, SSO, compliance |
Pricing verified 2026-10-29. Plans change — the source of truth is Hootsuite's own pricing page.
Models & versions
- Wisdom Hootsuite's AI teammate (successor to OwlyWriter AI) — drafts, recommends, and analyzes across every plan
The honest read
What works
- + Unified inbox turns social replies into a managed queue
- + Approval workflows keep teams on-brand
- + Listening surfaces conversations worth joining
What breaks
- − Priced far past solo-operator value — per-seat, not flat
- − Standard tier caps at 10 accounts; unlimited needs Professional
- − AI writing features are table stakes, not the draw
Use it for
- →Social teams managing multiple brands
- →Organizations needing approval chains and audit trails
- →Support-adjacent social with real reply volume
Skip it if
- ×You're solo — Buffer does the job at a tenth the price
- ×You just need scheduling — every cheaper tool schedules
Questions operators ask
?Hootsuite or Buffer?
Team size decides. Solo through three people: Buffer, easily. Multiple brands, approvals, shared inbox, listening budget: Hootsuite starts justifying itself.
What changed
- Freshness sweep: no changes. hootsuite.com/plans holds Standard $99, Professional $199 and Advanced $399 per user/month on annual billing, with Enterprise custom. Standard still covers 10 social accounts and Professional unlimited. Wisdom is still the AI teammate.
- Freshness sweep: no changes. Standard $99, Professional $199, Advanced $399 per user per month, Enterprise custom. The 14-day trial needs no card, and there is still no free plan.
- Freshness sweep: no changes. Standard $99, Professional $199, Advanced $399 (all per user, annual) and custom Enterprise all hold; Standard still caps at 10 social accounts, Wisdom still ships on every tier.
- Freshness sweep: no changes. Standard $99, Professional $199, Advanced $399 (all per user, annual) and custom Enterprise all confirmed directly on hootsuite.com/plans; Standard still caps at 10 social accounts.
- Freshness sweep: no changes. Standard $99, Professional $199, Advanced $399 (all per user, annual) and custom Enterprise all hold on hootsuite.com/plans; Standard still caps at 10 social accounts, Wisdom still ships on every tier.
- Released to the live stack. Verified pricing was stale: replaced seeded Professional $99/Team $249 with the real Standard $99/Professional $199/Advanced $399 (all per-user, annual) ladder from hootsuite.com/plans. OwlyWriter AI has been superseded by "Wisdom," Hootsuite's AI teammate.
- Added to the stack (enterprise-social seat). Seeded from January 2026 baseline; pricing pending fresh verification by the update loop.
Give Hootsuite a job
The enterprise-social seat: multi-team publishing, unified inbox, and listening when social is a department, not a task.
Try Hootsuite →Alternatives with different jobs
Buffer
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