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The Stack / Coding
Bubble
03 CreationYes for genuinely complex no-code apps — marketplaces, SaaS, internal platforms with roles and workflows — where prompt-based builders hit ceilings. Workload-unit pricing (Web Starter $32/mo annual for 175K WUs) makes cost tracking a discipline, not an afterthought.
The job in the stack
The complex-app seat: multi-user web apps with real business logic, built visually and priced by workload.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 50K workload units and 500 AI credits/mo; development version only, cannot publish a live site |
| Starter | $32/mo | Web plan; $39 billed monthly. 175K WUs, 1,000 AI credits/mo, custom domain. Web + Mobile plans cost more |
| Growth | $119/mo | Web plan; $134 billed monthly. 250K WUs, 2,000 AI credits/mo, 2 app editors |
| Team | $349/mo | Web plan; $399 billed monthly. 500K WUs, 4,000 AI credits/mo, 5 app editors; Enterprise custom |
Pricing verified 2026-10-29. Plans change — the source of truth is Bubble's own pricing page.
Models & versions
- Bubble engine Visual logic + database + API workflows for web, iOS and Android; WUs meter every query and workflow run, and separate monthly AI credits meter the AI Agent, page generation and image generation
The honest read
What works
- + Handles app complexity that breaks prompt-built tools
- + Mature ecosystem: plugins, templates, freelancers
- + Workload pricing scales with usage, not seats
What breaks
- − Workload-unit math requires monitoring — runaway workflows cost real money
- − Steeper learning curve than the vibe-coding wave
- − Performance tuning is on you at scale
Use it for
- →Marketplaces and multi-sided platforms
- →SaaS MVPs with roles, payments, and workflows
- →Internal platforms beyond simple CRUD
Skip it if
- ×A prompt-built app covers it — Lovable/Bolt are faster to first version
- ×You have engineers — code wins at this complexity tier
Questions operators ask
?Bubble or Lovable?
Lovable gets you a working product fastest; Bubble handles the complexity Lovable can't — roles, marketplaces, intricate workflows. Many builders start Lovable, graduate to Bubble or code.
What changed
- Freshness sweep (bubble.io/pricing, both billing toggles): Web Starter rose to $32/mo annual ($39 monthly), from $29. Growth $119 ($134 monthly) and Team $349 ($399 monthly) hold, as do the 175K/250K/500K WU allowances. Free now states 50K WUs. Every plan now includes monthly AI credits (Free 500, Starter 1,000, Growth 2,000, Team 4,000). The page no longer prints an overage rate, so we removed the $0.30 per 1,000 WUs figure. Web + Mobile plans are priced separately and cost more.
- Freshness sweep: no changes. Starter $29 (175K WUs), Growth $119 (250K), Team $349 (500K) on annual billing, Enterprise custom, overage about $0.30 per 1,000 WUs. All confirmed.
- Freshness sweep: no changes. Starter $29 (175K WUs), Growth $119 (250K), Team $349 (500K), Enterprise custom all hold; overage still ~$0.30/1,000 WUs, free tier still can't publish.
- Freshness sweep: no changes. Starter $29 (175K WUs), Growth $119 (250K), Team $349 (500K), Enterprise custom all hold; free tier still can't publish.
- Freshness sweep: no changes. Starter $29 (175K WUs), Growth $119 (250K), Team $349 (500K), Enterprise custom all hold; free tier still can't publish.
- Released to the live stack. Re-verified pre-release: Starter $29 (175K WUs), Growth $119 (250K), Team $349 (500K), Enterprise custom unchanged; overage runs $0.30/1,000 WUs beyond plan allocation.
- Added to the stack (complex-app seat). Verified: Starter $29 (175K WUs), Growth $119, Team $349, Enterprise custom; free tier cannot publish.
Give Bubble a job
The complex-app seat: multi-user web apps with real business logic, built visually and priced by workload.
Try Bubble →Alternatives with different jobs
Lovable
03 CreationThe vibe-coding seat: full web apps with auth, database, and hosting from conversation, aimed at founders who don't code.
Replit
03 CreationThe build-and-ship seat: prototyping internal tools and small apps with an AI agent, hosted the moment they exist.
Bolt
03 CreationThe rapid-prototype seat: spinning up working web app drafts from a prompt, in minutes, in the browser.